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Building brands in the fitness, wellness, fashion and beauty categories.

JULIE ZUKOF is an accomplished Strategy Director, Researcher, and Innovator.  Previously working for prestigious agencies BBDO, Anomaly and Translation, Zukof brings her expertise to consulting both agency partners and direct-to-client in the wellness, fashion, and beauty industries throughout New York and Israel.  Zukof’s unique style is influenced by her diverse cultural travels and distinctive experience in growing companies.  Her background has enabled the creation of groundbreaking solutions for start-ups, new products, and global Fortune 500 leaders such as Sephora, Target, Wrigley, Motorola, Disney and Proctor & Gamble.  Her passion for entrepreneurship is acutely represented in her consulting at small companies that have grown to become leaders.

Some of Zukof’s most significant accomplishments are focused in the fashion and fitness areas.  Zukof was the Marketing Director Consultant for CYC FITNESS, leading the rebranding, repositioning, design team executions, consulted on gear and marketing planning. Zukof also rebranded and re-launched TS FITNESS.  Zukof also played a major role as Director of Strategy during the complete rebranding and re-launch of DSW, the American mega-store for discounted designer shoes.  Most recently Zukof worked on the repositioning of Jockey Women's Underwear and The Four Seasons with Laird + Partners. Other significant contributions include the launch communications strategy for Health Republic, the only non-profit consumer operated Insurance company in New York, New Jersey and Oregon under Obamacare.

Zukof’s holistic branding approach and expertise includes research, development, positioning, brand crchistecture, executing strategic plans, maintaining business relationships and working with cross-functional teams and vendors. Her creative style combined with her business strategy prowess play key roles in driving brand success.   Zukof’s role as a consultant focuses on leading projects from strategic concept to implementation.

 

 

© 2015 Julie Zukof. All rights reserved.
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